R1.2m*
First-quarter online
+36%
Checkout completion
29%
Returning visitors
Challenge
Independent retail lives on Instagram because websites feel like extra admin. We built a store that has the hand-feel of the rail, with local payments and delivery clarity for Durban, Ballito, and beyond.
Motion
Cloth-like particle fields, lookbook horizontal scroll, product hover that is curiosity not delay. Reduced-motion path for shoppers who want the rack, not the film.
Graphic design
Sun-bleached neutrals, one ember accent, oversized type on campaign frames. Graphic designers treated each collection like a poster series.
Conversion
Size guidance, WhatsApp for fit, shipping suburbs named, returns in plain language. Product schema and journal styling notes for search.
Services: E-commerce · Branding · Motion · Development. Metrics illustrate modelled outcomes for this studio study.