Sites hide the phone number, split the offer across six pages, and use contact forms that feel like visa applications. That is not 'minimal'. That is friction.
How we work it
- ▸Name the primary action: call, WhatsApp, book, buy.
- ▸Put proof next to the ask: numbers, process, guarantee.
- ▸Design forms you would actually complete on a minibus Wi-Fi connection.
- ▸Use motion as guidance, not as a stalling tactic.
You leave with
- ▸Information architecture
- ▸Key-path prototypes
- ▸Form and checkout UX
- ▸Accessibility pass (keyboard, contrast, reduced motion)
What changes
- ▸More enquiries from the same traffic.
- ▸Less staff time spent explaining what the site already should.
- ▸A digital experience that matches how good you are in the room.
Questions
Do you do user testing?
On Flagship, yes — structured walkthroughs with people who match your buyer. On Commercial we test internally on real devices and iterate from analytics after launch.