A logo exported from a mobile app, five fonts, and a Facebook cover walking out of sync is not a brand. It is visual debt. When the website is the first handshake, that debt is expensive.
How we work it
- ▸Audit what you already own. Keep the equity. Kill the clutter.
- ▸Define a motion language (this site is the manifesto).
- ▸Design for screens first, print second — most of your buyers will never hold a letterhead.
- ▸Hand over a kit your staff cannot accidentally destroy.
You leave with
- ▸Wordmark / symbol exploration
- ▸Colour, type, and graphic motifs
- ▸UI kit aligned to the site
- ▸Social and presentation templates
What changes
- ▸You stop looking like a startup that has not decided who it is.
- ▸Sales decks, the website, and ads finally rhyme.
- ▸A visual advantage competitors cannot download from a theme store.
Questions
Is branding included in website packages?
Light art direction is included in every package. A full identity refresh is part of Flagship, or an add-on from R3,500.