+214%
Reservation intent
3.1 min
Menu engagement
81%
Mobile share
Challenge
Cape Town diners still discover on Instagram, then bounce when the website is a PDF of the menu. We designed a site that feels like the room — candle temperature, type, motion — and makes a booking the easiest tap.
Motion
Scroll-tied menu courses, steam-like particles behind the hero, and a sticky reserve bar that follows the thumb.
Graphic design
Editorial serif + taut sans, charcoal and bone, photography with crushed blacks. Graphic plates for each course, not stock platters.
Conversion
Primary action: reserve. Secondary: WhatsApp for groups. Proof: chef's notes, allergen clarity, parking, load-shedding candle policy — the details that reduce no-shows.
Services: Web design · UI/UX · Motion · SEO pages. Metrics illustrate modelled outcomes for this studio study.